Rank on Page 1 of Google in 4 Months Without Tech Headaches or Hiring an Expensive Agency!
Discover the Click-by-Click System That Helps Serviced Accommodation Owners Escape Booking Platform Dependency and Dominate Google Search—Even If You're Not a Tech Wizard!
You are going to read this and think, 'seriously this is going to cost a lot'. And then you are going to be surprised.
REALLY SURPRISED.
How a Hospitality Expert Cracks the SEO Code for Property Owners
Featured On:
• SCALE Rentals Show
• Boostly Summit
• Talk Hospitality
• Muddy Stilettos
• Secret Service Podcast
If you are like me, you will skim read the whole thing, and maybe come back here.
After all who ready this long-form content anyway?
Actually, lots do, and I want to ensure I cover ALL of the information somewhere.
Why Your Serviced Accommodation Business Is One Review Away from Collapse
You Didn't Start Your Property Business
to Become a Slave to
Booking Platforms
If you're a serviced accommodation owner feeling trapped, constantly stressed about bookings, and watching your hard-earned profits disappear into the pockets of online travel agents—you're not alone.
The Silent Struggle of Property Owners
You dreamed of freedom when you started this business. Instead, you've found yourself:
1. Constantly battling high commission rates that eat into your profits
2. Living in fear of a single retaliatory review that could wipe out your entire booking channel
3. Spending more time managing platform rules than actually running your business
4. Watching your financial goals slip further and further away.
The Thoughts
Keeping You
Stuck
Maybe you've caught yourself thinking:
1. "I'm working harder than ever, but something isn't right"
2. "What if Booking.com or Airbnb decides to remove me tomorrow?"
3. "I'm losing control of my own business"
4. "There has to be a better way, but I don't know where to start"
The Hidden Culprit
Here's the truth most hospitality property owners don't realise:
Your problem isn't a lack of properties or hard work. It's the complete absence of a strategic direct booking system.
You've been told that scaling means adding more properties, but that's just multiplying your existing problems. More properties without control means more vulnerability, more stress, and less profit.
The Ticking Time Bomb
The Real Cost? Your Entrepreneurial Spirit
This isn't just about lost bookings. It's about losing the very reason you became an entrepreneur—control, freedom, and the ability to build something truly yours.
But Here's the Good News...
It doesn't have to be this way.
There's a proven path to building a direct booking system that gives you back control, reduces your platform dependency, and lets you run your business on YOUR terms.
And in the next section, I'll show you exactly how…
If you do nothing, here's what's waiting for you:
⚠️ Your entire booking infrastructure could collapse with one platform decision
⚠️ Your business value will continue to plummet as you remain dependent on OTAs
⚠️ You'll watch your financial dreams slip further away
⚠️ The freedom you originally sought will become an impossible dream
Take Back Control of Your Rental Business
Imagine building your business on land you don't own.
That's exactly what you're doing right now with Airbnb, Booking.com, and other online travel agencies (OTAs). You're setting up shop on rented ground — where at any moment, the landlord can change the rules, raise fees, or kick you out entirely.
Welcome to the Inn-Site SEO Method:
Your Digital Real Estate Strategy
The cold, hard truth is simple: If Airbnb closed your listing tomorrow, what would you do?
Most short-term rental owners are one platform update away from total business disruption. OTA traffic is like renting a car every single day — you're constantly paying someone else for the privilege, with zero long-term value or control.
Our solution flips the script. The Inn-Site SEO Academy is your roadmap to building digital real estate that you actually own. This isn't just another marketing course — it's a complete system for transforming how you attract guests, one strategic click at a time.
Here's the game-changing difference: While others chase OTA algorithms, you'll be building a marketing foundation that works 24/7.
We'll show you how to:
Identify exactly what your ideal guests are searching for
Create content that gets you found on Google
Turn clicks into direct bookings
Build a guest list that's 100% yours
You may think SEO is complicated or reserved for tech wizards.
ITS NOT- we break it down
step-by-step
— no jargon, no overwhelm. Just a clear path to taking back control of your rental business.
SEO is a long game, but it's how sustainable, profitable rental businesses are built. And in the Inn-Site SEO Academy, you'll learn exactly how to play — and win.
Are you ready to stop renting your business and start owning it?
Inn-Site SEO Academy:
The Key to Unlocking Direct Bookings!
Inn-Site SEO Academy is a continuously updated membership program designed to help hospitality owners like you achieve consistent direct bookings by mastering SEO, Google Ads, social media, and email marketing.
Unlock a Flood of Direct Bookings by mastering the art of SEO and driving targeted traffic straight to your website!
Get Instant Access to an Ever-Expanding Library of Lessons covering everything from foundational SEO to cutting-edge strategies in Google Ads, Social Media, and Email Marketing!
Eliminate Website Frustration with access to our Private Community, where you can get personalized answers to your most pressing website questions!
Simplify Your Marketing Efforts with our exclusive Resources and Guides, designed to save you time and maximize your results!
Claim Your FREE Website Audit and uncover hidden opportunities to improve your website's performance and attract more direct bookings!
SEO Course For Hospitality
Unlock the Power of Direct Bookings for Your
Short-Term Rental Business with SEO
📌 Expanded list of stated wants:
• Higher occupancy rates for their accommodation units.
• Higher average nightly rates for bookings.
• Direct bookings from customers to reduce OTA commission costs.
• Clients that align with their own values and ideal client avatar.
💡 Five Clear Examples:
• More bookings from guests who appreciate the unique qualities of their accommodation.
• Increased pricing that reflects the value and experience offered.
• A seamless booking experience on their website that attracts ideal customers.
• Building a brand presence that resonates with the target market.
• Collecting customer data for effective remarketing.
True Desires (What They Really Want)
📌 Deeper emotional needs:
• Financial stability and increased revenue to support business growth.
• A sense of control over their business and customer relationships.
• The ability to build a community of loyal guests who share their values.
• Freedom from reliance on third-party platforms for business sustainability.
• A positive reputation that attracts high-quality guests.
Core Values (What’s Most Important to Them)
📌 Values driving decisions:
• Authenticity – They want to present their true self and brand image.
• Independence – Valuing the ability to manage their business without OTA interference.
• Quality – Delivering a high-quality experience that aligns with their brand ethos.
Objections
(Concerns About the Offer)
Objections (Concerns About the Offer)
📌 Common objections
01
❌ “I don’t have the budget to invest in SEO or website optimization.”
→ Belief that immediate costs outweigh long-term benefits.
✅ Reality: Investing in SEO enhances visibility and leads to more direct bookings, ultimately saving money.
02
❌ “What if my website doesn’t attract the right clients?”
→ Doubt about the effectiveness of direct marketing.
✅ Reality: Targeted marketing strategies can attract aligned customers who appreciate the experience offered.
03
❌ “I’ve tried optimizing my website before, and it didn’t work.”
→ Past experiences leading to skepticism.
✅ Reality: A tailored approach with professional support can yield different results.
04
❌ “I don’t have time to manage my website or marketing.”
→ Belief that these tasks are too time-consuming.
✅ Reality: Streamlined strategies and tools can simplify management.
05
❌ “What if the OTAs are my only source of bookings?”
→ Fear of losing a significant revenue stream.
✅ Reality: Diversifying marketing channels can provide stability and reduce dependency.
"What Others Are Saying About Webb Marketing & Their Training"
From Beginners to Experts: See How
Webb Marketing Helped Them Succeed!
Newbie
Newbie
Struggler
Offline to Online
"I don’t know where to start."
"I started with no list or direction. Thanks to Webb Marketing, I now have a thriving email list and consistent bookings." – Emma R.
Struggler
"I am rubbish at marketing."
"I struggled to define my target audience. The training helped me clarify my product and generate sales." – Mark.
Offline to Online
"I managed bookings in Excel."
"Despite my full-time job, I launched my site and now have consistent online bookings." – Lisa K.
"I don’t know where to start."
"I am rubbish at marketing."
"I managed bookings in Excel."
"I started with no list or direction. Thanks to Webb Marketing, I now have a thriving email list and consistent bookings." – Emma R.
"I struggled to define my target audience. The training helped me clarify my product and generate sales." – Mark .
"Despite my full-time job, I launched my site and now have consistent online bookings." – Lisa K.
"Real Results From Real Clients"
"From Overwhelmed to Fully Booked: How I Transformed My Short-Term Rental Business!"
"I am Light Years ahead of my competitors!"
"A lot of us hotel owners not to savvy with web pages etc but Craig just gives you confidence so I can get on!"
"Craig Webb’s SEO training course is just fantastic!"
"I’m Not Tech-Savvy: I Became an SEO Ninja and Boosted My Bookings!"
"Unlock the Secrets of Hospitality Marketing: My Journey to Page One on Google.
A huge 10 out if 10 for me .!"
"Craig manages to explain all about SEO and other tech related issues in simple and concise way!"
"I'm super glad to have come across such a great company—thank you, Craig, for the outstanding service! 5*!"
Fears (What They Worry About)
📌 Deep-seated fears:
• Erosion of profit margins due to high OTA commissions.
• Loss of customer data and the inability to remarket.
• Receiving negative reviews from mismatched guests.
• Inability to compete effectively with larger establishments.
Limiting Beliefs (What’s Holding Them Back?)
📌 Belief → Root Cause → Reality Check structure:
🚫 “I can’t afford to invest in my website.” → Belief that it’s a luxury.
✅ Reality: Investment now can lead to higher returns through direct bookings.
🚫 “SEO is too complicated for me to understand.” → Fear of the unknown
✅ Reality: Professional help can simplify the process and improve visibility.
🚫 “My brand isn’t unique enough to attract the right guests.” → Doubt about their market positioning.
✅ Reality: Every brand has a unique story that can attract the right clientele.
🚫 “I should be able to handle this on my own.” → Fear of asking for help.
✅ Reality: Seeking assistance can lead to faster and more effective solutions.
🚫 “The competition is too strong for me to succeed.” → Limiting belief about market saturation.
✅ Reality: Niche marketing and authentic branding can carve out a successful space.
How do you eat an Elephant?
One bite at a time…..
How do you do SEO?
Get Into your writer's state
Understandable
Conversational
Most People struggle with bla bla bla....
Overclaim the hype and salesyness, and sleasyness. Go overboard, you can crank it back later
They are looking at you as the expert to solve their problem. They are desperate, how can you help them with their words
The Modules
Module 1
Conquer WordPress - Your New Best Friend
🚀 Say Goodbye to Tech Anxiety – Navigate WordPress with Confidence!
In this module, you’ll transform your fears into mastery as you uncover the secrets to navigating WordPress effortlessly. No more feeling overwhelmed! You’ll learn to manage site settings, perform updates, and implement security measures that keep your website running smoothly. By the end, you'll feel empowered to take control of your online presence.
Inside You’ll Discover:
1. ✅ The Confidence to Tackle WordPress – Learn that it’s not as scary as it seems, and start making changes yourself!
2. ✅ Essential Site Settings and Updates – Keep your site optimized and secure, ensuring a seamless experience for your visitors.
3. ✅ Security Best Practices – Protect your website from threats and vulnerabilities, giving you peace of mind.
4. ✅ AND MORE!
Module 2
Unlock the Power of SEO – Make Your Site Discoverable!
🌟 Discover the Secrets to Being Found Online – Your Customers Are Searching for You!
This module will revolutionise your approach to SEO as you learn to find and implement the best keywords that attract your ideal customers. You’ll master the art of keyword research and competitor analysis, ensuring that your website stands out in search results and becomes the go-to resource for your audience.
Inside You’ll Discover:
1. ✅ Effective Keyword Research Techniques – Identify the phrases your customers are using and leverage them to your advantage.
2. ✅ Competitor Keyword Insights – Understand what works for others and apply those strategies to enhance your own site.
3. ✅ Practical Implementation of Keywords – Seamlessly integrate keywords into your website for maximum visibility.
4. ✅ AND MORE!
Module 3
Technical SEO Mastery – Fix Your Site with Confidence!
🔧 Become Your Own Website Hero – No Developers Needed!
In this module, you’ll gain the skills to troubleshoot and fix technical issues on your website without spending a fortune on developers. You’ll learn to identify common problems and implement effective solutions, ensuring your site runs efficiently and effectively.
Inside You’ll Discover:
1. ✅ Confidence to Tackle Technical Issues – Learn to diagnose and resolve problems on your own, saving time and money.
2. ✅ Essential Fixes for a Smooth-Running Site – Understand what to prioritize for optimal performance and user experience.
3. ✅ Tools and Techniques for Self-Support – Equip yourself with the knowledge to maintain your website effortlessly.
4. ✅ AND MORE!
Module 4
Roast My Site – Learn from the Best and Worst!
🔥 Spot Good and Bad Practices – Elevate Your Conversion Game!
In this engaging module, you’ll analyze real websites to identify what works and what doesn’t, helping you refine your own conversion strategies. By learning from others’ successes and mistakes, you’ll be equipped to enhance your website’s performance and boost your conversion rates.
Inside You’ll Discover:
1. ✅ Critical Analysis Skills – Learn to assess websites and pinpoint effective conversion strategies.
2. ✅ Best Practices for Optimization – Implement proven tactics that lead to higher engagement and sales.
3. ✅ Real-World Examples – Gain insights from both successful and poorly designed sites to inform your decisions.
4. ✅ AND MORE!
Module 5
Social Media for SEO – Drive Traffic Like a Pro!
📈 Align Your Brand with Your Ideal Clients – Amplify Your Reach!
This module will open your eyes to the synergy between social media and SEO. You’ll discover how to leverage social platforms to drive traffic to your website and connect with your ideal client avatar, ultimately enhancing your brand visibility and engagement.
Inside You’ll Discover:
1. ✅ Strategies to Drive Traffic from Social Media – Learn how to use social platforms effectively to bring visitors to your site.
2. ✅ Aligning Your Brand with Your Audience – Understand your ideal client avatar and tailor your messaging for maximum impact.
3. ✅ Integrating Social Media with Your SEO Strategy – Create a cohesive approach that boosts your online presence.
4. ✅ 14 Day LinkedIn Challenge
At this point, you're probably wondering,
What's this going to cost me?
But before I reveal the price, let me tell you why this is the smartest investment you can make for your short-term accommodation business.
Think about the last time you struggled to get bookings. How much time and money have you wasted relying on OTAs and their ever-changing rules? With 32 years in hospitality and 20 years as a hotel GM, I've seen countless hospitality professionals throw money away on ineffective marketing, or OTA commission.
If you were to hire a professional SEO consultant, you'd be looking at £30-£50 per hour. Imagine the cost of ongoing consultations, trial and error, and endless frustration. But this isn't just another expensive service. This is a proven system that empowers you to take control of your bookings.
I could easily charge hundreds per month for this expertise. In fact, many have told me I should. But I want to make this accessible to every short-term accommodation owner who's ready to transform their business. Together we can build a movement that has less OTA reliance.
This isn't just an expense – it's an investment that starts working immediately. The sooner you invest in SEO, the faster you'll attract the RIGHT customers directly to your accommodation. No more depending on OTAs. No more hoping for bookings. You'll be learning skills that will pay dividends for years to come.
But this special launch price won't last forever. At £19 a month, that's less than the cost of the commission on a single night booking – and it could be the key to securing countless more. Are you ready to take control of your accommodation's online presence?
As a GM running two small hotels in The Cotswolds, our OTA commission bill could easily be £5-6k per month.
I wasn't the best GM, but I realised this was unsustainable.
Among all the numbers in the middle of the P&L account, this metric was the one I felt I could have some influence over.
I learnt SEO and digital marketing tactics for direct bookings. I usually had some of the lowest OTA commission costs of over 100 hotels.
This week, I was on a call with a hotel in London that can easily spend £30k PER MONTH on OTA commission.
The astute marketing director wanted her and the team to learn and implement SEO through my course.
Imagine reducing commission bills by 30% and saving £10k a month.
Saving £120k a year. (or £1.4 million over 10 years).
• You can buy a small hotel with that!
• Or pay down debt faster, or invest in the property (which gives higher rates), or pay some nice bonuses.
Or ....don't....
Inn-Site SEO Academy PRICING COMPARISON
Core Program
Value
9 Core Training Modules
£999
Social Media Training Module
£249
Google Ads Training Module
£199
Group Support Centre to Ask Your Burning Questions
(Worth the course membership fee alone!)
Value
LinkedIn 14 Day Challenge
£99
Plus Professional SEO Resources, Downloads, Spreadsheets, and More worth
£249
SEO website Audit
£199
Total Program Value
£1994
Join Today & Transform Your Direct
Booking Success!
💡 Not ready yet -Try a Free 3-Part SEO Mini Course – Get a taster of what is to come and some actionable steps in this free 3 part training.
🚨 Limited Time Pricing! It goes to £49 soon (Which is still too cheap!)
The Guarantee
Join Inn-Site SEO Academy and Learn SEO
Or Your Money Back!
"I'm putting ALL the risk on ME to help hospitality and serviced accommodation owners start their SEO journey with zero fear.
• Cancel Anytime. No Questions Asked. No Contract.
• Complete the entire course in just 1 month if you want to!
• 100% Money-Back Guarantee if you cancel in the first 60 days
• BONUS: You keep the site audit bonus even if you request a refund
We are so confident in Inn-Site SEO Academy that we believe if you do the work, you WILL see more customers coming to your website. Our guarantee exists to show you there is NO RISK on your end.
Simply reach out to our customer support Cathy, and she will arrange a hassle-free refund. We only want committed students who are ready to improve their website's visibility and booking rates.
Not 100% sure yet? We offer a FREE three-part SEO taster training to give you a taste of what you'll learn."
TAKE Action
“Your success is our success. If you're not seeing more direct bookings,
we don't want your money."
"We're so confident in that we're willing to bet on your success."
The bigger the guarantee, the less refunds
Bonuses
$199
Value
Modules 1
Bonus #1
🚀 Google Ads Mastery for Hospitality Pros: Your £197 Shortcut to Profitable Online Marketing
✅ 5 Comprehensive Video Lessons
Break down Google Ads complexity into simple, actionable steps
✅ Hospitality-Specific Strategies
Learn tactics tailored exactly for serviced accommodation marketing
✅ Step-by-Step Setup Guide
Confidently create and manage your own high-converting Google Ads campaigns
✅ Insider Tips to Maximize Booking Potential
Turn clicks into confirmed reservations
✅ Save Thousands on Marketing Agencies
Learn to do it yourself and keep more of your profits
Struggling to attract guests and fill your serviced accommodation? Say goodbye to marketing guesswork! This exclusive 5-part video mini-course is your secret weapon to becoming a Google Ads expert specifically designed for hospitality and serviced accommodation owners.
$249
Value
Modules 1
Bonus #2
🤝 The Inn-Site SEO Insider Support Hub: Your Private Success Sanctuary
Tired of getting lost in noisy Facebook groups or paying through the roof for professional website support? This isn't just another online community – it's your personal problem-solving haven designed exclusively for hospitality professionals.
✅ Get Instant Answers
Post your most pressing website and marketing challenges in a distraction-free, private forum
✅ Save Thousands on Consulting Fees
Get expert guidance without the hefty price tag of professional support
✅ Overcome Technical Roadblocks
Quickly solve website and marketing obstacles that would otherwise slow down your business
✅ Connect with Like-Minded Hospitality Pros
Learn from peers who understand your unique challenges
✅ No Notification Overwhelm
A focused, intentional support environment that respects your time and energy
$199
Value
Modules 1
Bonus #3
SEO audit. Craig will run your website through his professional SEO software and create an audit for you to identify issues with your website SEO.
9 Core Training Modules – (£999 Value)
Bonus Industry Videos and Insights
Social Media Training Module – (£249 Value)
Google Ads Training Module – (£199 Value)
Group Support Centre to Ask Your Burning Questions (Worth the course membership fee alone!)
LinkedIn 14 Day Challenge – (£99 Value)
Professional SEO Resources, Downloads, Spreadsheets, and More – (£249 Value)
SEO website Audit - (£199 Value)
New content being added regularly
THAT MAKES EVERYTHING YOU GET WORTH £1994!
But you’re not paying anywhere near that today!
You can get started for just £19 today and gain instant access to all this juicy content.
So now, it's time for you to make a choice. You have two options in front of you:
☒
Choice #1
You can choose to do nothing. Keep paying huge commission fees, let others control who books your property, and continue running your business based on someone else's rules. You can try to figure out SEO and marketing alone, spending years struggling to learn what could be simplified.
If you choose nothing, then nothing changes. You'll continue losing profit from the middle of your P&L account, dealing with the wrong type of customers, and feeling frustrated by the lack of control over your own business.
☑
Choice #2
But if you're ready to transform how you run your accommodation business, then the choice is obvious. Take charge, learn new skills, and turn your website into a money-making machine.
If you're on the fence, thinking: "This sounds great, but I'm not sure if I can do it..." Then I want you to ask yourself: Are you letting fear and uncertainty control your business, or are you ready to take control?
The truth is, successful business owners don't wait for perfect conditions. They take action, learn, and grow—even when it feels challenging.
🚨 But don't wait too long—this opportunity won't be here forever.
⏳ Our limited-time offer is about to expire, and prices are set to increase soon.
🔥 You CAN do this. The only thing standing between you and a more profitable, stress-free business is the decision you make today.
Is there a contract for the course?
No long-term contracts here! We believe in providing so much value that you'll want to stay, not because you're locked in, but because you're seeing real results. Our program is designed with your success and flexibility in mind. You can learn at your own pace without any pressure or binding agreements.
How long does SEO take?
Great question! SEO isn't an overnight magic trick – it's a strategic journey. Think of it like planting a garden. You don't just throw seeds and expect instant trees. Our program gives you the blueprint to start seeing meaningful results in 3-6 months, with continuous growth strategies that compound over time. We'll show you how to create SEO that works smarter, not just harder.
Is there any help if I need it?
Absolutely! You're not just getting a course; you're joining a supportive community. We offer a space (not another Facebook Group!) where any question is a good question, and we will try to answer personally. There is a dedicated support helpdesk, and a thriving student community where you can get personalized guidance. We're committed to your success, which means we don't just hand you materials and disappear – we're here to support you every step of the way.
I am not very good on a computer.
Don't worry – this program is designed for people who aren't tech wizards! We break down every single step into simple, easy-to-follow instructions. If you can send an email or use social media, you can absolutely do this. We provide screen recordings, step-by-step guides, and support to ensure you're never left feeling overwhelmed by technology.
I have Wix/Squarespace, not WordPress. Is that OK?
Perfect timing! Our strategies are platform-agnostic. Whether you're using Wix, Squarespace, WordPress, or any other platform, we'll show you exactly how to optimize your site. In fact, many of our students use various platforms and still achieve incredible results. We provide universal strategies that work across different website builders.
What makes it successful?
Success comes from our proven, step-by-step framework combined with actionable strategies and a supportive community. We don't just teach theory – we provide a roadmap with clear implementation steps. Our students succeed because we focus on practical, results-driven approaches that eliminate guesswork and provide clear direction.
I am not ready yet. My business is young.
The best time to invest in your business is before you feel 100% ready! Many of our most successful students started exactly where you are – with a young business and big dreams. This program is designed to accelerate your growth, providing the strategies and support to help you scale faster than you would on your own. Don't wait for "perfect" – start building now.
What can I expect once I enroll?
Immediate access (15 minutes) to a comprehensive training system! You'll receive:
Detailed video modules
Step-by-step implementation guides
Coaching
Community support
Access to course materials
You'll have a clear roadmap from day one, with the tools and support to turn your business goals into reality.
Can my team or someone else do this work with or for me?
Yes! Many of our students enroll with team members to streamline execution. While we recommend going through the core training yourself to understand the strategies, you can absolutely delegate implementation. We even provide resources to help you effectively communicate and train your team.
Still have questions?
Our support team is ready to help you take the next step towards transforming your business. Your success is our priority!
Ready to get started?
We believe in transparency and want to set realistic expectations regarding the results of our SEO program for short-term rental owners. Our goal is to equip you with the knowledge and tools to enhance your online visibility and increase direct bookings.
Please note that results from our SEO program are not guaranteed and will vary from person to person. Success depends on various factors, including your effort, the current state of your website, and market conditions. Past performance is not indicative of future results.
Industry-Specific Legal Compliance The SEO landscape is constantly evolving, with frequent updates from search engines like Google that can impact rankings. Our program is designed to help you navigate these changes, but we cannot guarantee specific outcomes or rankings.
Encouragement for Personal Responsibility - Our program provides valuable insights and strategies, but your success ultimately depends on your implementation and adaptation to ongoing changes in the SEO environment.
We recommend consulting with SEO professionals or digital marketing experts for personalized advice tailored to your specific needs and circumstances.
Legal Protection Statement We make no guarantees or warranties regarding specific results from our program. The information provided is based on our current understanding and experience in the field.
What You'll Learn
This course will take you from complete SEO and Digital Marketing novice to truly competent with no jargon, easy to understand, just follow the on-screen instructions. Let's remove the first Barrier right here - What is SEO ?
Master SEO
Techniques
Dominate search engine rankings and drive organic traffic to your rental listings. With no prior experience.
Optimise Your
Listings
Learn how to create compelling property descriptions, optimised images, and enticing strategies to attract more guests.
Build Your Brand
Establish a strong online presence and stand out from the competition with effective branding strategies. Start to dominate your online presence and increase your digital footprint.
Increase Direct Bookings
Say goodbye to third-party booking fees and take control of the guest journey with proven marketing tactics.
Master SEO
Techniques
Dominate search engine rankings and drive organic traffic to your rental listings. With no prior experience.
This course will take you from complete SEO and Digital Marketing novice to truly competent with no jargon, easy to understand, just follow the on-screen instructions. Let's remove the first Barrier right here - What is SEO ?
Why Choose Us
Expert Instruction: Learn from industry experts with years of experience in hospitality and digital marketing.
Actionable Insights
Our course is packed with practical, actionable strategies that you can implement immediately to see results with no techy knowledge. OK - you do need to be able to turn your computer on and log-in!
Ongoing Support
Gain access to a community of like-minded entrepreneurs and receive ongoing support to help you succeed. A place for questions and answers to help get unstuck.
Proven Results
Join others who have transformed their rental businesses with our SEO.
Are you a Hospitality owner or manager tired of relying on third-party booking platforms and giving away hefty commissions? Do you dream of taking control of your short-term rental business and maximising your profits?
You're in the right place.
Direct bookings mean that your own the entire customer journey, your guest experience on your terms.
Learn Hospitality SEO directly from an ex-hotelier turned Digital Marketing Maverick.
What You'll Learn:
This course will take you from complete SEO and Digital Marketing novice to truly competent with no jargon, easy to understand, just follow the on-screen instructions. Let's remove the first Barrier right here - What is SEO ?
I like to call it Serving Excellent Opportunities, but it means Search Engine Optimisation - or in other words, getting your website higher up in the search results and in front of your ideal target customer.
Master SEO Techniques:
Dominate search engine rankings and drive organic traffic to your rental listings. With no prior experience.
Optimise Your Listings:
Learn how to create compelling property descriptions, optimised images, and enticing strategies to attract more guests.
Build Your Brand:
Establish a strong online presence and stand out from the competition with effective branding strategies. Start to dominate your online presence and increase your digital footprint.
Increase Direct Bookings:
Say goodbye to third-party booking fees and take control of the guest journey with proven marketing tactics.
Maximise Profits:
Unlock higher occupancy, increased revenue, and sustainable growth for your rental business - all through SEO.
Unlock the secrets to success in the short-term rental industry with our comprehensive SEO and Digital Marketing course.
Why Choose Us: Expert Instruction: Learn from industry experts with years of experience in hospitality and digital marketing.
Actionable Insights: Our course is packed with practical, actionable strategies that you can implement immediately to see results with no techy knowledge. OK - you do need to be able to turn your computer on and log-in!
Ongoing Support: Gain access to a community of like-minded entrepreneurs and receive ongoing support to help you succeed. A place for questions and answers to help get unstuck.
Proven Results: Join others who have transformed their rental businesses with our SEO.
Starter Module: Establishing a Strong Foundation
We'll lay the groundwork for your success in the short-term rental industry. Learn how to identify your target audience, and understand the fundamentals of SEO for rental properties. By the end of the module, you'll be equipped with the knowledge needed to optimise your website and listings for maximum visibility and bookings through keyword and competitor keyword research.
Getting your computer 'ready' to make life easier later on.
Introduction to SEO for Short-Term Rentals
Keyword and Competitor Keyword Research
Module 2: Mastering On-Page Optimisation
Module 2 focuses on enhancing your on-page optimisation skills. You'll discover strategies to optimise property titles, meta-descriptions, and improve user-experience on your hospitality website. By mastering these techniques, you'll ensure that your listings rank higher in search engine results and attract more potential guests.
Optimising Property Titles and Meta Descriptions
Improving User Experience and Site Navigation
Taking The Customer Through a Booking Journey 'The Domino Affect'
Module 3: Off-Page SEO and Link Building
In Module 3, we'll delve into off-page SEO tactics and the importance of link building for rental properties. You'll learn how to build high-quality backlinks, engage in guest blogging, and leverage social media to boost your website's authority. These strategies will help drive more traffic to your listings and improve your search engine rankings.
Understanding Off-Page Ranking Factors
Building High-Quality Backlinks for Rental Listings
Guest Blogging and Content Marketing Strategies
Leveraging Social Media and Influencers for SEO Benefits
Module 4: Technical SEO Tactics for Hospitality Businesses
Module 4 introduces advanced SEO techniques tailored specifically for rental businesses. You'll explore local SEO strategies, schema mark-up for local listings, and learn how to track your performance using analytics tools. By mastering these advanced tactics, you'll stay ahead of the competition and drive more direct bookings.
Local SEO Strategies for Short-Term Rentals
Schema Markup for Local Businesses
Website speed and mobile optimisation
Understanding Google Analytics (Performance Tracking) and Google Search Console
Bonus Modules: Google & Facebook Ads, AI Prompts for content & SEO
PLUS: PDF's, Downloads, Cheat Sheets and more
Frequently Asked Questions
How soon can I expect to see results from implementing the SEO and digital marketing strategies taught in the course?
The timeline for seeing results can vary depending on various factors such as the competitiveness of your market, the current state of your website's SEO, and the consistency of your implementation efforts. However, many students start noticing improvements in their search engine rankings and booking rates within a few weeks to a couple of months after implementing the strategies taught in the course.
I'm new to SEO and Digital Marketing. Will this course be suitable for beginners?
Absolutely! You are EXACTLY who our course is for. It is designed to cater to individuals at all skill levels, including beginners. We start with the basics and gradually progress to more advanced topics, providing clear explanations and practical examples along the way. Whether you're completely new to SEO and digital marketing or already have some experience, you'll find valuable insights and actionable strategies to help you succeed. Moreover, we will ensure our instructions are clear, and the training can be paused, slowed down and watched again.
How much time will I need to dedicate to the course each week?
We recommend setting aside approximately 2-3 hours per week to engage with the course materials, complete assignments, and participate in any sessions or discussions. However, the actual time commitment may vary depending on your learning pace and the depth of your engagement with the content. Remember, the more you invest in your learning, the greater the potential rewards for your rental business.
We understand that you may not have time or inclination to do this yourself. This course can be delegated to a staff-member or why not hire your very own Virtual Assistant who can do it all for you. Or ask a family member who wants to help in the business, this is a great way of getting others involved.
Will the strategies taught in the course work for all types of short-term rental properties, regardless of location or size?
We already have a proven track-record of implementing SEO for all property types, customer niches and locations throughout the world. From a small one-bed rental units to city hotels, and country estates.
Is there ongoing support available after completing the course?
There will be a central hub where you can ask general questions, for us to answer. We do not necessarily answer each and every question personally but will use the answers in the form to tailor the content to most peoples needs.
If you have something specific you need doing or repairing on your website, or even a rebuild or new site we do have a team that can help with that,
I have a Wix or Squarespace website, will those also be covered?
Whilst most of the training will be focussed on Wordpress websites the same training applies to the other platforms too. We will show some separate videos of how to find certain menus and functionality in Wix and Squarespace.
Does your price include VAT?
As as business we are on the verge of VAT registration, I have set a price that will include VAT when that time comes. The price will NOT become plus VAT at that point.
How long does the course and subscription last?
We intend to keep adding content to the course as time goes on. You can subscribe for just 1 month, or stay a member for as long as you are getting value. After cancelling the subscription you cannot access the course anymore.
Privacy Policy | Terms | Disclaimer
©️Webb Marketing Services Ltd 2025 | All Rights Reserved