SEO Course For Hospitality
Unlock the Power of Direct Bookings for Your
Short-Term Rental Business with SEO
Are you a Hospitality owner or manager tired of relying on third-party booking platforms and giving away hefty commissions? Do you dream of taking control of your short-term rental business and maximising your profits?
You're in the right place.
Direct bookings mean that your own the entire customer journey, your guest experience on your terms.
Learn Hospitality SEO directly from an ex-hotelier turned Digital Marketing Maverick.
What You'll Learn:
This course will take you from complete SEO and Digital Marketing novice to truly competent with no jargon, easy to understand, just follow the on-screen instructions. Let's remove the first Barrier right here - What is SEO ?
I like to call it Serving Excellent Opportunities, but it means Search Engine Optimisation - or in other words, getting your website higher up in the search results and in front of your ideal target customer.
Master SEO Techniques:
Dominate search engine rankings and drive organic traffic to your rental listings. With no prior experience.
Optimise Your Listings:
Learn how to create compelling property descriptions, optimised images, and enticing strategies to attract more guests.
Build Your Brand:
Establish a strong online presence and stand out from the competition with effective branding strategies. Start to dominate your online presence and increase your digital footprint.
Increase Direct Bookings:
Say goodbye to third-party booking fees and take control of the guest journey with proven marketing tactics.
Maximise Profits:
Unlock higher occupancy, increased revenue, and sustainable growth for your rental business - all through SEO.
Unlock the secrets to success in the short-term rental industry with our comprehensive SEO and Digital Marketing course.
Why Choose Us: Expert Instruction: Learn from industry experts with years of experience in hospitality and digital marketing.
Actionable Insights: Our course is packed with practical, actionable strategies that you can implement immediately to see results with no techy knowledge. OK - you do need to be able to turn your computer on and log-in!
Ongoing Support: Gain access to a community of like-minded entrepreneurs and receive ongoing support to help you succeed. A place for questions and answers to help get unstuck.
Proven Results: Join others who have transformed their rental businesses with our SEO.
Starter Module: Establishing a Strong Foundation
We'll lay the groundwork for your success in the short-term rental industry. Learn how to identify your target audience, and understand the fundamentals of SEO for rental properties. By the end of the module, you'll be equipped with the knowledge needed to optimise your website and listings for maximum visibility and bookings through keyword and competitor keyword research.
Getting your computer 'ready' to make life easier later on.
Introduction to SEO for Short-Term Rentals
Keyword and Competitor Keyword Research
Module 2: Mastering On-Page Optimisation
Module 2 focuses on enhancing your on-page optimisation skills. You'll discover strategies to optimise property titles, meta-descriptions, and improve user-experience on your hospitality website. By mastering these techniques, you'll ensure that your listings rank higher in search engine results and attract more potential guests.
Optimising Property Titles and Meta Descriptions
Improving User Experience and Site Navigation
Taking The Customer Through a Booking Journey 'The Domino Affect'
Module 3: Off-Page SEO and Link Building
In Module 3, we'll delve into off-page SEO tactics and the importance of link building for rental properties. You'll learn how to build high-quality backlinks, engage in guest blogging, and leverage social media to boost your website's authority. These strategies will help drive more traffic to your listings and improve your search engine rankings.
Understanding Off-Page Ranking Factors
Building High-Quality Backlinks for Rental Listings
Guest Blogging and Content Marketing Strategies
Leveraging Social Media and Influencers for SEO Benefits
Module 4: Technical SEO Tactics for Hospitality Businesses
Module 4 introduces advanced SEO techniques tailored specifically for rental businesses. You'll explore local SEO strategies, schema mark-up for local listings, and learn how to track your performance using analytics tools. By mastering these advanced tactics, you'll stay ahead of the competition and drive more direct bookings.
Local SEO Strategies for Short-Term Rentals
Schema Markup for Local Businesses
Website speed and mobile optimisation
Understanding Google Analytics (Performance Tracking) and Google Search Console
Bonus Modules: Google & Facebook Ads, AI Prompts for content & SEO
PLUS: PDF's, Downloads, Cheat Sheets and more
Frequently Asked Questions
How soon can I expect to see results from implementing the SEO and digital marketing strategies taught in the course?
The timeline for seeing results can vary depending on various factors such as the competitiveness of your market, the current state of your website's SEO, and the consistency of your implementation efforts. However, many students start noticing improvements in their search engine rankings and booking rates within a few weeks to a couple of months after implementing the strategies taught in the course.
I'm new to SEO and Digital Marketing. Will this course be suitable for beginners?
Absolutely! You are EXACTLY who our course is for. It is designed to cater to individuals at all skill levels, including beginners. We start with the basics and gradually progress to more advanced topics, providing clear explanations and practical examples along the way. Whether you're completely new to SEO and digital marketing or already have some experience, you'll find valuable insights and actionable strategies to help you succeed. Moreover, we will ensure our instructions are clear, and the training can be paused, slowed down and watched again.
How much time will I need to dedicate to the course each week?
We recommend setting aside approximately 2-3 hours per week to engage with the course materials, complete assignments, and participate in any sessions or discussions. However, the actual time commitment may vary depending on your learning pace and the depth of your engagement with the content. Remember, the more you invest in your learning, the greater the potential rewards for your rental business.
We understand that you may not have time or inclination to do this yourself. This course can be delegated to a staff-member or why not hire your very own Virtual Assistant who can do it all for you. Or ask a family member who wants to help in the business, this is a great way of getting others involved.
Will the strategies taught in the course work for all types of short-term rental properties, regardless of location or size?
We already have a proven track-record of implementing SEO for all property types, customer niches and locations throughout the world. From a small one-bed rental units to city hotels, and country estates.
Is there ongoing support available after completing the course?
There will be a central hub where you can ask general questions, for us to answer. We do not necessarily answer each and every question personally but will use the answers in the form to tailor the content to most peoples needs.
If you have something specific you need doing or repairing on your website, or even a rebuild or new site we do have a team that can help with that,
I have a Wix or Squarespace website, will those also be covered?
Whilst most of the training will be focussed on Wordpress websites the same training applies to the other platforms too. We will show some separate videos of how to find certain menus and functionality in Wix and Squarespace.
Does your price include VAT?
As as business we are on the verge of VAT registration, I have set a price that will include VAT when that time comes. The price will NOT become plus VAT at that point.
How long does the course and subscription last?
We intend to keep adding content to the course as time goes on. You can subscribe for just 1 month, or stay a member for as long as you are getting value. After cancelling the subscription you cannot access the course anymore.
